[ Challenge ] Nielsen has been around for 100 years and its business has transformed dramatically over the past few years. It became clear that perceptions of the company have not evolved at the same pace.

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[ Objectives ] Develop a new website reflecting the company's transformation of its culture and a redefined strategy focused solely on the global future of media. The new look and feel should represent a commitment to innovation and the company's role and purpose of powering a better media future for all people.

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[ Approach ] 

Customer-first approach (New) vs Nielsen-focused approach (Old)

• Organizes products according to client needs

• Adds industry approach to solutions 

 

Global multilingual website (New) vs 50+ websites around the world (Old)

• Aggregates content to reflect global nature of business

• Focuses resources on priority markets

• Optimizes user experience by centralizing control of production to owned digital

 

B2B focused (New) vs Focus split between B2B & B2C (Old)

• Site will be primarily focused on B2B lead generation and brand building

• Plans in place to introduce a separate site for B2C/Panelists in 2022

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