[ Challenge ] Establishing a brand is just the beginning. This campaign was launched right after the rebranding. As Nielsen continues the brand evolution to power a better media future for all people, it starts the ongoing process of activating the strategy inside and out. In other words, making sure the entire experience - from how it looks and sounds, to the way it behaves and engages with others - is consistently on-brand. The more consistent Nielsen is, the more likely people are to accurately understand who Nielsen is and how Nielsen can deliver for them.

[ Objective ] A full funnel paid media campaign launched across 14 markets in 7 languages announcing the new Nielsen brand and supporting the product pillars (Measurement, Planning + Outcomes, Gracenote) with the goal of driving awareness and leads across the various product lines.  

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[ Insight ] 

We have incredible, rich data that tells a detailed and nuanced story when looked at the right way.

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[ Idea ] 

Media influences people, people influence media, and we facilitate it

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[ Execution ] Nielsen powers the relationship between people and media. We showcase that relationship by turning real-world moments into data viz of our media insights. We portray interesting, fun, odd, heartwarming moments in life as elements of charts and graphs, bringing to life the relationship between humanity and media.