[ Challenge ] 
Nielsen has been around for 100 years and its business has transformed dramatically over the past few years. It became clear that perceptions of the company have not evolved at the same pace.

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[ Objective ] 
Redesign the brand’s website to reflect Nielsen’s modern transformation, including its culture shift and its strategic focus on the global future of media. The new site needs to communicate innovation, align with the company’s purpose of shaping a better media future, and position Nielsen as a leader in the industry.

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[ Approach ] 

From Nielsen-focused to customer-first:

• Organized products around client needs rather than internal structures

• Introduced industry-specific approaches to solutions.

 

From 50+ regional sites to one global platform:

• Aggregated content to reflect global nature of business

• Focused resources on priority markets

• Streamlined process by centralizing control of production to owned digital

 

From static layouts to dynamic interactive experiences:

• A brand site was built to complement the main website, showcasing Nielsen’s transformation through bold and engaging visuals—with the option to download
  key brand assets

• Introduced engaging interactions to create a sleek, modern first impression to alter people's impression toward this 100-year old business giant.

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